Beatsy Solutions Beatsy Solutions
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TARGETED PAID DIGITAL MEDIA

Google & Meta Advertising Services in Kenya

Put Your Offer in Front of the Right Audience. High-intent Google Search PPC, Performance Max, Facebook lead ads, and Click-to-WhatsApp funnels engineered for transparent customer acquisition.

PAID ACQUISITION & PPC

Stop Wasting Budget on Irrelevant Clicks. Target Ready-to-Act Buyers.

Many businesses in Kenya attempt paid advertising by simply "boosting" Facebook posts or setting up basic Google Ads without negative keyword filters, audience exclusions, or server-side conversion tracking. The predictable outcome is rapid ad budget exhaustion with little to show in verified sales inquiries.

At Beatsy Solutions, we plan, launch, and manage targeted Google and Meta campaigns aligned with your specific commercial goals. We distinguish between high-intent searchers actively looking for emergency services or specific B2B supplies on Google, and interested consumer audiences browsing visual social feeds on Instagram and Facebook.

Financial Clarity
Separate Fees from Platform Spend
  • Direct Spend Control: Advertising spend is billed directly by Google or Meta.
  • Negative Keyword Filters: Eliminating accidental clicks on free or irrelevant terms.
  • Server-Side Tracking: GA4 & Meta Conversions API for verified lead attribution.
  • No False Guarantees: Transparent campaign optimization without fabricated ROI claims.
PLATFORM STRATEGY

Google Advertising vs. Meta Advertising

Understanding how search intent on Google differs from audience targeting on Facebook and Instagram ensures optimal budget deployment.

Google Advertising

Capturing Active Inbound Intent

Google Ads reach customers at the precise moment they are actively typing queries into the search bar. This is ideal for high-urgency services, B2B procurement, and specific product searches in Kenya.

Campaign Types Managed:
  • Google Search PPC: High-intent keyword targeting with call assets and sitelinks.
  • Performance Max (P-Max): Multi-channel inventory across Search, Maps, and Gmail.
  • Google Display Network: Targeted visual banner placements on reputable Kenyan portals.
  • YouTube Video Ads: Engaging skippable and non-skippable video commercials.

Meta Advertising (FB & IG)

Targeting Demographics & Interests

Meta advertising puts visually compelling offers in front of relevant consumer and professional audiences based on demographic attributes, interests, job titles, and past digital behaviors.

Campaign Types Managed:
  • Click-to-WhatsApp Funnels: Sending interested buyers straight into private chat dialogues.
  • Meta Instant Lead Forms: Capturing verified phone numbers and emails inside Facebook.
  • Dynamic Retargeting: Re-engaging previous website visitors who didn't submit a quote.
  • Carousel & Video Ads: Showcasing multiple products, properties, or service packages.
END-TO-END MANAGEMENT

What Our Ad Management Covers

We handle every technical, analytical, and creative component required to launch and optimize your ad campaigns.

Audience & Keyword Research

Identifying commercial search queries for Google and demographic interest clusters for Meta.

Negative Keyword Scans

Aggressively excluding terms like "free", "jobs", or unrelated concepts that waste daily click budget.

Persuasive Ad Copy & Creatives

Drafting multiple headline and description variations with clear pricing indicators and strong CTAs.

Conversion & CAPI Tracking

Setting up Google Analytics 4, Tag Manager, and Meta Conversions API to verify real inquiries.

A/B Testing & Bid Optimization

Continuous split-testing of ad variations, landing page links, and smart bidding adjustments.

Transparent Reporting

Monthly clarity dashboards showing verified leads, cost-per-inquiry, click spend, and recommendations.

MANAGEMENT TIERS

Google & Meta Ad Management Packages

Choose a professional management tier based on your monthly ad spend volume and number of advertising channels.

Pricing

Choose your plan

We are here to help you, just in case you need help to get started with our services.

Starter Ads Campaign

Starting From Only
Ksh 15,000 Monthly Excl. VAT
Laser-targeted PPC campaigns on Google Search, YouTube, Facebook, and Instagram that maximize ROI and qualified leads.
  • Single Platform Focus (Google Search or Meta Ads)
  • High-Intent Keyword Research & Negative Keyword Filtering
  • Targeted Ad Copywriting & 4 Visual Ad Creatives
  • Conversion Tracking Setup (Call Tracking & Form Leads)
  • A/B Split Testing & Bi-Weekly Bid Optimization

Performance Growth Funnel

Starting From Only
Ksh 30,000 Monthly Excl. VAT
Laser-targeted PPC campaigns on Google Search, YouTube, Facebook, and Instagram that maximize ROI and qualified leads.
  • Dual Platform (Google Search Ads + Meta Retargeting)
  • Performance Max Campaigns & Dynamic Search Ads
  • Dynamic Product Ads & Carousel Retargeting Funnels
  • Server-Side GA4 & Meta Conversions API (CAPI) Integration
  • Click-to-WhatsApp Ads with Instant Lead Qualification
  • Weekly Budget Optimization for Lowest Cost Per Lead (CPL)

Scale & High-Volume Acquisition

Starting From Only
Ksh 55,000 Monthly Excl. VAT
Laser-targeted PPC campaigns on Google Search, YouTube, Facebook, and Instagram that maximize ROI and qualified leads.
  • Omnichannel Campaigns (Google, YouTube, Meta, TikTok)
  • High-Budget Scaling Strategy & Creative Fatigue Management
  • Custom Landing Page Conversion Rate Optimization (CRO)
  • Omnichannel Retargeting & Custom Audiences (LTV Lookalikes)
  • Dedicated Senior PPC Strategist & Real-Time Analytics Dashboard
Management Fees vs. Direct Ad Spend: Beatsy packages cover our professional management, technical conversion setup, ad copywriting, and daily bid monitoring. Direct advertising spend paid to Google or Meta is funded separately by your business via your preferred debit card or Safaricom M-Pesa business virtual card.
TARGETED PAID DIGITAL MEDIA

Tracking & Creative Add-Ons

Strengthen your campaigns with server-side pixel configuration, custom landing pages, and WhatsApp funnel automation.

Creative
Brand Identity, Logo & Style Guide Suite
From Ksh 15,000

Vector logo design, brand typography, color palette, business cards, and social media media kits.

Broadcast
WhatsApp Marketing & Broadcast Automation
From Ksh 8,000

Direct customer messaging with rich buttons, catalogs, automated follow-ups, and opt-in captures.

Analytics
Google Analytics 4 & Meta Pixel Setup
From Ksh 7,500

Server-side conversion tracking, custom e-commerce events, and retargeting audience funnels.

SEO Growth
Monthly High-Authority SEO Backlink Booster
From Ksh 18,000/mo

Editorial guest posts, niche directory citations, and technical backlink acquisition to strengthen your site's authority and improve search visibility.

Advertising FAQ

Frequently Asked Questions About Paid Ads

Clear facts about Google Ads, Meta advertising, and campaign management in Kenya.

Recommended ad spend depends on your industry and competition. For local Kenyan businesses, an initial monthly platform ad spend between Ksh 15,000 and Ksh 30,000 (roughly Ksh 500 to Ksh 1,000 daily) provides sufficient data to test keywords and generate initial inquiries. High-value B2B and real estate firms typically deploy Ksh 50,000+ monthly.

No. Our management fee covers campaign strategy, copywriting, graphics, tracking configuration, and ongoing optimization. You pay ad spend directly to Google or Meta from your own billing account, guaranteeing 100% financial transparency and complete control over your budget.

Yes. Both Google Ads and Meta support Kenyan debit and credit cards, and many Kenyan businesses successfully fund campaigns using M-Pesa Global Virtual Visa cards directly inside their platform billing profiles.

We implement strict keyword match types (phrase match and exact match) and maintain an extensive negative keyword list that automatically blocks accidental clicks on queries containing "free", "jobs", "salary", or non-commercial research terms.

No. Lead costs and sales conversions depend on market demand, competitive bids, your product pricing, and how quickly your internal team follows up with prospects. We do not make false guarantees, but we do optimize campaigns relentlessly to lower acquisition costs over time.

Once account access is confirmed and target audience parameters are established, initial campaign setup—including ad copy drafting, creative design, and conversion tracking tags—is typically completed and submitted for platform review within 3 to 5 business days.

Ready to Launch High-Performance Paid Ads?

Tell us about your target audience and commercial goals. Our paid media strategists in Nairobi will design a structured campaign proposal.

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